Portfolio

Full-Funnel Content Marketing

I specialise in creating content marketing campaigns for SaaS companies, designed to attract right-fit visitors, educate and convert them into qualified leads, nurture them to a point of sales-readiness, and ensure customer success after a sale.

I draw on a varied selection of tools, combining elements of inbound and content marketing, outbound marketing, and growth hacking, to create high-ROI, high-efficacy marketing campaigns, including:

  • Content development, copywriting, editing and design
  • Search Engine Marketing (SEM) and Optimisation (SEO)
  • A/B testing and ongoing Conversion Rate Optimisation (CRO)
  • Content promotion, social media and paid advertising
White-Label Content

The vast majority of my work is white-label content for SaaS startups and enterprises. I don’t showcase these examples here, but I have dozens of examples of blog posts, eGuides, email marketing campaigns and strategic deliverables I can share upon request.


For examples of my white-label content for customers, get in touch!

Contact me for more examples
Demystifying Startup Equity

Demystifying Startup Equity

December 5, 2017

The Ultimate Tech Stack for B2B Marketers

The Ultimate Tech Stack for B2B Marketers

December 5, 2017

10 Reasons SaaS Customers Churn

10 Reasons SaaS Customers Churn

December 5, 2017

How to Make Your Digital Agency Profitable

How to Make Your Digital Agency Profitable

December 5, 2017

The SaaS Growth Blog

The SaaS Growth Blog

August 15, 2017

The 50 Best Post Apocalyptic Books

The 50 Best Post Apocalyptic Books

August 14, 2017

The Ultimate SaaS Pricing Guide

The Ultimate SaaS Pricing Guide

August 13, 2017

The Ultimate SaaS Metrics Guide

The Ultimate SaaS Metrics Guide

August 12, 2017

Level-up your content marketing

From consulting to content creation, get in touch to improve your marketing strategy and ramp up your growth.
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