Full-Funnel Content Marketing
I specialise in creating content marketing campaigns for SaaS companies, designed to attract right-fit visitors, educate and convert them into qualified leads, nurture them to a point of sales-readiness, and ensure customer success after a sale.
I draw on a varied selection of tools, combining elements of inbound and content marketing, outbound marketing, and growth hacking, to create high-ROI, high-efficacy marketing campaigns, including:
- Content development, copywriting, editing and design
- Search Engine Marketing (SEM) and Optimisation (SEO)
- A/B testing and ongoing Conversion Rate Optimisation (CRO)
- Content promotion, social media and paid advertising
The vast majority of my work is white-label content for SaaS startups and enterprises. I don’t showcase these examples here, but I have dozens of examples of blog posts, eGuides, email marketing campaigns and strategic deliverables I can share upon request.
For examples of my white-label content for customers, get in touch!