Blogging

How to Write a B2B Blog Post Every Day

By September 18, 2014 No Comments

It’s been proved time and again: the more you blog, the more traffic, leads and sales you can generate. With that said, B2B blogging can be a real challenge, with inspiration and ideas harder to come by than in B2C niches. Thankfully, writing a blog post every day isn’t as challenging as you might expect – and armed with these 7 tips, you’ll be able to write a killer B2B blog post whenever, and wherever, you like!

 

 Write a Daily B2B Blog Post in 7 Steps

 

1. Brainstorm your ideas whenever they appear

Inspiration is a fickle creature, and when a blog post idea manifests in your head, it’s essential that you capture it. It’s a great idea to set up a space for brainstorming your ideas; and cloud-based apps like Workflowy and Trello are perfect for jotting-down your latest idea.

Ideas can come from anywhere, with the best concepts often inspired by your day-to-day working activities. Be prepared for inspiration to strike, and bookmark the app in your browser, or leave the page open in a tab.

Great sources of B2B blog post ideas:

  • Reading blogs, eBooks and guides
  • Watching webinars, YouTube videos and slideshares
  • Real-life customer inquiries
  • Keyword ideas
  • Rival content

Still stuck for inspiration? Check out 6 Surefire Sources of Business Blog Ideas!

 

2. Create a blog post skeleton

Armed with your list of rough topics, you can start the process of writing your blog post. Simplicity is crucial at this stage, and to avoid being overwhelmed by ideas and thoughts, you should jot down a basic blog post skeleton.

b2b blog post structure

Looking at this simple structure should help you to hew down to the core of your topic, and identify the crucial points that need to be raised. Begin grouping your ideas together, and collate them under each of the headings. This also helps to avoid the dreaded ‘blank page’ syndrome!

If you’re struggling with too many ideas, you might be tackling a concept that’s simply too broad for the scope of a single blog post. If you end up looking at a list of 10 key points, it’s time to fine-tune your focus. Don’t shy away from specificity, and refine your topic until it offers a detailed look at a single problem.

 

Broad

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Specific

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If you’re still struggling, return to your list and choose a new topic. Your original idea might be better suited to a series of blog posts, or even an eBook, so don’t delete it!

 

3. Just write

The hardest part of creating your daily B2B blog post is actually writing it. Armed with even the best structure and the most compelling topic, it can be easy to suffer from an insurmountable writer’s block – and you can end up staring at an empty screen for hours. From extensive personal experience of both B2B blogging and writer’s block, there’s only one cure: just write. Anything.

At this point your ideas don’t need to make sense – you’re just brainstorming your thoughts on the page. As you write, you should be able to make connections between your ideas, and gradually, the post will begin to take shape. If distraction is a serious problem for you, there are a few resources and life hacks you can use to immerse yourself in your B2B blog post:

 

  • Physical isolation. Coworkers can be a serious distraction (especially when they have a penchant for sharing YouTube videos every. single. hour.), and if you have the room available, it’s a great idea to find yourself an isolated space. If that’s not an option, load up your Spotify account and stick your headphones in.
  • Digital isolation. The internet is packed-full of tempting distractions, from cat GIFs to… more cat GIFs. Thankfully, most CMS’s have a distraction-free writing mode. Both WordPress and HubSpot share these features, but you can also try out OmmWriter for an immersive writing experience.
  • Turn off spellcheck. Red squiggles are distracting, and many pro B2B bloggers prefer to turn-off their spellcheck software whilst writing. To state the obvious though, rmemebr to trun ti on atferwardss. 
  • Coffee. Drink coffee until you the ideas are pouring out of your head. Then drink some more.
  • Ambient noise. I’ve used both Coffitivity and Rainymood to great success, blocking out the distracting noises of an office environment, and allowing me to get down to serious B2B blog post writing.

 

4. Set yourself limits

Regular B2B blog post creation can have a huge impact upon traffic and lead generation, but it’s still crucial that you can calculate the ROI of each blog post. In other words, you need to be able to account for the time you spend writing each post. To guide your hand, and your investment, set yourself strict limits.

Time limit

Working to a strict time limit should help focus your efforts, as well as ensuring that you don’t pour endless hours into a single blog post. Time limits will also help you to package-up and scale your services – perfect for a marketing agency looking to offer B2B blogging services to their clients.

Word limit

When you’ve written out your blog post skeleton, you should have a decent idea of the length your blog post needs to be. There are a couple of factors that should influence the length of your B2B blog post:

  • Your target audience – how busy are they, and how much time are they willing to spend on your content?
  • The topic – how broad is your topic, and how much detail do you need to go into?
  • What type of blog post is this? Are you looking for a short-and-sweet post to generate a social media buzz? Or are you trying to educate your audience, and showcase your expertise, with longer-form guides and how-tos?

 

5. Have somebody else proof and edit

Proofreading is essential – but it can be hard to objectively proof your own content, especially when writing the post is still fresh in your mind. If you have the resources, ask another member of your team to read, proof and edit your blog post where appropriate. This should allow you to pick up any glaring mistakes, as well as hear a critique from somebody else in your industry.

If you don’t have access to a proofreader, come back to the post a few hours or days later.

 

6. Develop a design template

Consistent design is crucial for any B2B blog, but for copywriters like myself, design can be a huge (and frustrating) drain upon resources. If your business has a dedicated design department, this is no problem – but if you’d like to get the entire post finished yourself, you need to develop a design template.

Create a formulaic approach to designing your B2B blog posts:

  • Choose a fixed number of images for each post.
  • Create a cohesive header for each blog post (I have an Illustrator template I use, with the same handful of fonts and colours used for each post).
  • Use the same fonts and formatting for each post.

 

7. Don’t second-guess yourself

When you’re blogging on such a regular basis, it can be easy to second-guess your B2B blog post ideas and writing. Don’t.

It doesn’t matter that your idea isn’t the world’s most original, and it’s of no consequence that your idea has been done before. You have your own opinions and thoughts, and can lend your own unique perspective to even the most overdone blog topics. As long as you understand your target audience, you should be able to create unique content that appeals directly to their interests and pain points.

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If you need help with B2B blogging, get in touch! I’m a professional marketing copywriter, and I specialise in the creation of buyer persona targeted content for UK marketing agencies, and their clients. I have a range of copywriting services and marketing agency packages available; and I could help your agency earn an incredible ROI from stand-out content!

 

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Ryan

Author Ryan

I help SaaS companies grow with content marketing. I also drink Scotch. Sometimes together. CMO & co-founder, Cobloom.

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