I’m currently the co-founder and CMO of a marketing agency, Cobloom, that specialises in providing cutting-edge content marketing to growth-hungry SaaS companies.
In the past, I’ve been a marketing consultant and freelance copywriter – as well as a beer reviewer, t-shirt designer and bartender. As a hobby, I run Ash Tales – showcasing up-and-coming post apocalyptic fiction.
At a Glance
- Experienced content marketing manager with deep SaaS expertise
- ConversionXL certified website optimiser
- Degree in Economics & Sociology
- Seven years of professional copywriting experience
Transform your marketing strategy and take your growth to the next level.
- Responsible for developing and executing content marketing strategies for dozens of businesses, from startups to multinational enterprises.
- Experience managing marketing budgets in excess of $10,000/month.
- Responsible for Cobloom’s own marketing strategy, and the generation of over 2,000 qualified leads.
- Responsible for the development and execution of targeted inbound marketing campaigns for B2B companies.
- Developed eGuides, whitepapers, blog posts, landing pages and website copy.
- Ramped-up a customer’s organic traffic from 0 – 15,000 visitors a month.
- Developed a white-label content marking service for B2B marketing agencies to resell.
- Managed content marketing campaigns for large B2B technology companies.
- Responsible for the content marketing and lead generation of three marketing agencies.
- Created conversion-focused blog content for dozens of SMBs.
- Specialised in B2B technology and B2C health-and-fitness niches.
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Discover some of the certification programs that have fuelled my development.
Gold HubSpot Partner
Cobloom became Gold HubSpot Partners in 2016, a status reserved for the best performing agencies in the partner program, requiring $6,500 in managed MRR, and $1,125 in sold MRR.
Successfully completed the rigorous ConversionXL Certification, covering frameworks and methodologies for data-driven conversion rate optimisation.
Professional Copywriters’ Network
I have over a decade of experience in the copywriting industry, with experience creating cutting-edge copy for customers from startups to multi-national enterprise companies.
Inbound Marketing Certifications
Since we partnered with HubSpot in 2013 (as one of their first UK-partners), I’ve lived and breathed the Inbound ethos, and worked my way through the HubSpot academy program.