About Ryan

Bio

I’m currently the co-founder and CMO of a marketing agency, Cobloom, that specialises in providing cutting-edge content marketing to growth-hungry SaaS companies.

In the past, I’ve been a marketing consultant, a freelance copywriter, a beer reviewer, t-shirt designer and bartender. As a hobby, I also run Ash Tales – a website that showcases up-and-coming fiction.

At a Glance
  • Experienced growth marketer with deep SaaS expertise
  • Current co-founder & CMO of SaaS marketing agency, Cobloom
  • ConversionXL certified website optimiser
  • Degree in Economics & Sociology
  • Seven years of professional copywriting experience
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Experience

Transform your marketing strategy and take your growth to the next level.

Co-founder & CMO, Cobloom (2016 - Present)

  • Responsible for developing and executing digital marketing strategies for dozens of businesses, from startups to multinational enterprises.
  • Experience managing marketing budgets in excess of $10,000/month.
  • Responsible for Cobloom’s own marketing strategy, and the generation of over 2,000 qualified leads.

Content Strategist, Iconsive (2015 - 2016)

  • Responsible for the development and execution of targeted inbound marketing campaigns for B2B companies.
  • Developed eGuides, whitepapers, blog posts, landing pages and website copy.
  • Ramped-up a customer’s organic traffic from 0 – 15,000 visitors a month.

Marketing Consultant, Contender Content (2012 - 2015)

  • Developed a white-label content marking service for B2B marketing agencies to resell.
  • Managed content marketing campaigns for large B2B technology companies.
  • Responsible for the content marketing and lead generation of three marketing agencies.

Freelance Copywriter (2010 - 2012)

  • Created conversion-focused blog content for dozens of SMBs.
  • Specialised in B2B technology and B2C health-and-fitness niches.

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Certifications

Discover some of the certification programs that have fuelled my development.
Gold HubSpot Partner

Cobloom became Gold HubSpot Partners in 2016, a status reserved for the best performing agencies in the partner program, requiring $6,500 in managed MRR, and $1,125 in sold MRR.

ConversionXL Certified

Successfully completed the rigorous ConversionXL Certification, covering frameworks and methodologies for data-driven conversion rate optimisation.

Professional Copywriters’ Network

I have over a decade of experience in the copywriting industry, with experience creating cutting-edge copy for customers from startups to multi-national enterprise companies.

Inbound Marketing Certifications

Since we partnered with HubSpot in 2013 (as one of their first UK-partners), I’ve lived and breathed the Inbound ethos, and worked my way through the HubSpot academy program.

Discover my work

Explore interactive examples of my approach to content marketing.
The SaaS Growth Blog

The SaaS Growth Blog

August 15, 2017

The 50 Best Post Apocalyptic Books

The 50 Best Post Apocalyptic Books

August 14, 2017

The Ultimate SaaS Pricing Guide

The Ultimate SaaS Pricing Guide

August 13, 2017

The Ultimate SaaS Metrics Guide

The Ultimate SaaS Metrics Guide

August 12, 2017

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