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50 Content Marketing Statistics That Will Influence Business Success in 2014

By January 17, 2014 4 Comments

Content marketing is going to evolve in 2014. More and more marketing agencies, small businesses and marketers are getting to grips with content marketing, and seeing incredible results. If you’re late to the party, or just looking to refine your existing content marketing solutions – don’t worry. We’ve compiled 50 of the most insightful 2014 content marketing statistics, and explained just what they mean, and how you can benefit from them in 2014.

Which social networks should you use to share your content in 2014?

Social media was big business in 2013, and content marketing will rely on it even more in 2014. Last year alone, 87% of B2B content marketers used social media to share their content, up from 75% the year before. With these same content marketers using an average of 5 different social media sites, how can we determine which are the most popular and effective?

These 2014 content marketing statistics reflect the most popular social media channels used by B2B content marketers. LinkedIn comes out on top, but interestingly, other social networks might just catch up in 2014:

content marketing statistic 2014 SMM

2014 Content Marketing Statistics:

1. 83% of B2B content marketers use LinkedIn to distribute content
2. 80% use Twitter to distribute content
3. 80% use Facebook to distribute content
4. 61%  use YouTube to distribute content
5. 39% use Google+ to distribute content
6. 26% use Pinterest to distribute content
7. 23% use Slideshare to distribute content
8. 12% use Vimeo to distribute content
9. 10% use Flickr to distribute content
10. 10% use StumbleUpon to distribute content
11. 7% use Instagram to distribute content
12. 7% use Tumblr to distribute content
13. 6% use Quora to distribute content



How will content marketing channels evolve in 2014?

These evolving content marketing trends aren’t just restricted to social media. Every popular content marketing channel has undergone radical changes in the past year, and they’re set for even more in 2014. These 2014 content marketing statistics look at the biggest changes to your marketing channels, and how you can keep ahead of them:

2014 Content Marketing Statistics:

14. Content Marketing: Nearly 50% of all companies have content marketing strategies, and in 2013, 55% of marketers increased their content marketing budgets.
15. Blog Marketing: Blogging generates 67% more leads for B2B businesses.
16. Video Marketing: Videos on landing pages increase conversions by 86%
17. Visual Marketing: 65% of your audience are classified as ‘visual learners’.
18. SEO: 33% of all traffic from search engine results goes to the business ranked at #1
19. SMM: Social media marketing will double over the next 5 years.
20. Email: Emails with social sharing buttons increase click-through rates by 158%
21. PPC: 72% of content marketers that use PPC advertising plan to increase their PPC budget in 2014.
22. Events: 67% of B2B content marketers consider event marketing to be the first effective channel.
23. PR: 73% of reporters think press releases should contain images.


 Which metrics should you measure your content marketing performance by in 2014?

It’s absolutely vital to measure and analyze your content marketing strategy. With so many measurable metrics out there, from Shares to Inbound Links, which ones matter the most to your business? According to these B2B content marketers, web traffic comes out on top:

2014 content marketing statistics metrics

2014 Content Marketing Statistics:

24. 60% of B2B content marketers use web traffic to measure the effectiveness of content marketing
25. 51% use sales lead quality to measure effectiveness of content marketing
26. 45% use social media sharing to measure effectiveness of content marketing
27. 43% use sales quantity to measure effectiveness of content marketing
28. 41% use direct sales to measure effectiveness of content marketing
29. 41% use qualitative feedback from customers to measure effectiveness of content marketing
30. 41% use SEO ranking to measure effectiveness of content marketing
31. 39% use time spent on website to measure effectiveness of content marketing
32. 35% use inbound links to measure effectiveness of content marketing
33. 26% use benchmark lift of company awareness to measure effectiveness of content marketing
34. 24% use increased customer loyalty to measure effectiveness of content marketing
35. 22% use benchmark lift of product/service awareness to measure effectiveness of content marketing
36. 13% use cross-selling to measure effectiveness of content marketing
37. 5% use cost savings to measure effectiveness of content marketing


Should you invest in a business blog in 2014?

The biggest content marketing trend of the past 12 months was business blogging. As well as offering affordable content marketing solutions for businesses of all sizes, business blogging has an incredible impact on all aspects of your business success. This is only going to become more relevant in 2014, as these 2014 content marketing statistics attest to:

2014 Content Marketing Statistics:

38. B2B companies that blog generate 67% more leads per month than those who don’t.
39. Blogs and social media sites account for 23% of all time spent online.
40. Blogs and social media site reach 8 out of 10 of all U.S. Internet users.
41. Blogs give websites 434% more indexed pages.
42. Blog give websites 97% more indexed links.
43. Companies with active blogs receive 97% more leads
44. 37% of marketers say blogs are the most valuable type of content marketing.


Content Marketing Success in 2014

These 2014 content marketing statistics paint a vivid picture. Business success in 2014 is going to be determined by your content marketing strategy, and your response to the evolving trends of content marketing. Many marketers are picking up on this trend, but as these last statistics show, not all of them. By investing in affordable content marketing solutions, you can take your business to new levels of success in 2014:

2014 Content Marketing Statistics:

45. 58% of B2B content marketers plan to increase their content marketing budget in 2014 – up 54% from last year.
46. The average B2B content marketer now uses 6 platforms, instead of 5 last year.
47. In addition, they now use an average of 13 content marketing strategies, up from 12.
48. Infographics are used in content marketing strategies 13% more than previously.
49. SlideShare, G+ and Instagram are the fastest growing social media platforms
50. 73% of B2B content marketers now produce more content than they did a year ago.

[Source] [hr style=”4″ margin=”20px 0px 20px 0px”] Want to learn more about Inbound Marketing? Download my free Inbound Marketing Explained eGuide, and discover how Inbound Marketing can help your B2B business stand out from its competitors!

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Author Ryan

I help SaaS companies grow with content marketing. I also drink Scotch. Sometimes together. CMO & co-founder, Cobloom.

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