The best way to drive traffic to your blog is to write regularly – weekly, twice weekly or even daily. The more blog posts you have, the more indexed pages, inbound links and traffic your site will get – but blog writing is hard. Coming up with insightful, valuable content every single day can be a scary prospect. Fortunately, the key to daily blog post writing and effective blog management is one simple thing: speed. Your small business blog, or content marketing agency blog, can benefit from daily posts by speeding up your writing process. These 5 pro tips are designed to break your blog writing into small, manageable chunks – and allow you to manage a new post every single day!
[googlefont font=”Oswald” size=”30px”]5. Use A Question for Your Blog Title[/googlefont]
Ready for the Golden Rule of Blogging?
A good post will only try to deal with one issue. Always, with no exceptions. Blog posts are designed to be relatively short and really easy to read. Your title should reflect a common question or problem that your readers might have, and your post should answer it. Trying to tackle several issues in a short blog post is going to do two things:
1. Confuse your readers.
2. Prevent you from including enough detail in your post.
The good news is that focusing on one issue at a time will allow you to speed up blog writing. Start by brainstorming questions that your buyer personas might have. Each blog post should be designed to answer one of these questions, in 300 -1000 words. Any shorter, and you aren’t providing enough value to your readers. Any longer, and you’re missing out on the opportunity for two detailed blog posts, or maybe even a valuable eBook!
Top Blogging Tip:
Use a WordPress Plugin to help focus on one topic. Yoast SEO has a ‘focus keyword’ function that allows you to pick one keyword, and analyze your on-page SEO. This has the added benefit of allowing you to start each blog post with one very specific keyword or keyphrase in mind.[/box]
[googlefont font=”Oswald” size=”30px”]4. Write Your Blog Headings First[/googlefont]
Once you have a question to answer, it’s time to put your blog’s skeleton in place. The best way to do this is to jot-down everything you can think of to answer the question. Then, look back through your notes and group related ideas together. You shouldn’t have more than 3-4 different groups of ideas, and if you do – more grouping is required! These groups can then become your blog headings. This allows you to answer your question in a clear and ordered way, moving from point to point. Instead of 500 disorganized words, you end up with 3-4 paragraphs of 100-150 words each. Not only does this make a blog post easy to read, it also makes it much easier (and faster!) to write each post.
Top Blogging Tip:
Make sure to include keywords in these headings, and use H1 and H2 tags to benefit from improved on-page SEO.[/box]
[googlefont font=”Oswald” size=”30px”]3. Leave Your Blog Introduction to Last[/googlefont]
Introductions are the most important part of a blog post, and also the hardest to write. Instead of struggling to write one at the start of your post, leave it until the end. With your whole blog post written, you’ll have a much clearer idea of what your post is about. This will make it much easier to summarize the benefits of your post in the introduction. You’ll also be more likely to attract readers to your blog post![box style=”1″]Top Blogging Tip: Your introduction is often used as the page meta-description by search engines. Make sure your blog post has a short and relevant introduction. Don’t worry about keywords – just point out the relevance and benefits of your post![/box]
[googlefont font=”Oswald” size=”30px”]2. Set a Time Limit to Write Your Blog Posts[/googlefont]
If you want to speed up your blog post writing, you need to set time limits. By starting out with a fixed deadline – like 25 minutes -you’ll be more likely to focus 100% on the blog post. You’ll be less distracted, and you’ll be able to measure how long each post takes you. This way, you can strive to improve your writing. By analyzing how long each post takes you, you can work on the areas which take the longest.
Top Blogging Tip:
Download a free app like Rescue Time or Focus Booster. Rescue Time tracks your activity, and assigns a value to how productive you’ve been each day. Focus Booster allows you to work in 25 minute bursts, using a scientific principle known as the Pomodero technique. Both of these free tools make excellent productivity boosters![/box]
[googlefont font=”Oswald” size=”30px”]1. Use a Blog Design Template[/googlefont]
From personal experience, the most time-consuming aspect of writing a blog post can be the design. Attractive blog posts can have a huge impact on traffic, but for us writers, design doesn’t always come naturally. Spend some time experimenting with different formatting ideas – 2 images, 3 images, a header image, different heading color – and settle on one that you think works. From this point on, make sure each and every blog post follows the same design scheme. Using this template for every post will allow you to get very efficient at formatting your posts. Suddenly design isn’t such a problem!
Top Blogging Tip:
Using the same design layout for each post shows continuity. People are more likely to click your links if they know what to expect, and if each blog post follows the same theme as your website or social media page.[/box]
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What techniques and tools do you use to help write regular blog posts? Let us know in the comments below!
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